ICEO

ICEO -  Website

ICEO is a venture builder with many successes to its name, focusing in recent years on projects from the crypto and financial technology markets.

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Role and scope

• UI/UX design
• Visual direction
• Interaction design
• Working with developers

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Objectives

• Redesign the existing website and prepare it for the addition of new features (blog, careers page, portfolio).
• Refresh the visual identity to appeal to a new target audience - investors and angel investors.
• Simplify the existing user flow to create a more intuitive and streamlined user journey.

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Context

ICEO is a venture builder that invests in Web3 technologies while bringing together investors and angel investors looking to support innovative startups and emerging ideas. The website was designed around openness and inclusivity, creating a trusted and intuitive space that connects investors of all sizes with startup founders seeking funding, collaboration, and growth opportunities.

The goal was to bridge the gap between investors and creators through a clear, engaging, and approachable digital experience that inspires connection, innovation, and growth.

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Outcome

• The new website retained all essential content from the previous version while expanding it with new features and functionality
• The redesigned user journey made it easier for visitors to find relevant information without having to “dig” through multiple hyperlinks.
• The new user flow reduced the number of steps required to reach key information, creating a more intuitive and efficient browsing experience.

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