Dutch

Dutch - Website

Dutch is a token launch platform built around a fairer approach to Liquidity Bootstrapping Pools (LBPs). The platform connects promising Web3 projects with an exclusive network of backers, providing selected teams with funding, strategic support, and post-launch assistance.

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Role and scope

• UI/UX design
• Visual direction
• Interaction design

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Objectives

• Create a clear and engaging website introducing Dutch and its token launch model.
• Explain the LBP mechanism and its benefits in a simple and accessible way.
• Communicate the value Dutch provides to both projects and investors.
• Build trust around the platform’s fair pricing model and selective incubation process.
• Encourage promising projects to apply while giving potential backers an easy way to join the waitlist.

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Context

Dutch was designed to introduce a more transparent and accessible approach to token launches. The platform selects a limited number of high-potential projects and supports them throughout the launch process, combining initial funding with strategic guidance and post-launch support.

At the core of the platform is its LBP model, where the starting token price gradually decreases and backers decide when to buy. Unlike traditional approaches, Dutch is designed around a model where participants pay the same price per token, creating a more predictable and fair launch environment for both projects and investors.

The challenge was to communicate this relatively complex mechanism in a straightforward way while clearly presenting Dutch’s value proposition, launch process, and benefits for both sides of the ecosystem.

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Outcome

• Designed the UX/UI and overall digital experience for the Dutch platform.
• Created a clear structure for explaining the LBP mechanism and token launch process.
• Simplified complex financial concepts into an approachable and easy-to-understand experience.
• Designed a digital experience that communicates trust, transparency, and exclusivity.
• Created a scalable foundation for showcasing selected projects and supporting future token launches.